Why Create a Mobile App for your Business?

The answer is clear.  The business App will become valuable and a permanent bit of real estate on the Internet and in App stores.  Over time this real estate will be downloaded  and generate income in more than one way.  It could be direct income for your offline business with push notification or indirectly from banner ads, paid apps, in app purchases, nag screens and more screens offered to a third party for Pay for Thousand Impressions or PPM.  I will discuss these methods of income in future articles, but for now I want to go on with the value of building a business App and having clients and customers downloading it.

Downloads of your App will create lead generation for business Apps through your App content as a professional or leader in your field or the sale of a popular Niche App for $0.99 cents will give you straight income as well as secondary income through third party methods and direct push notification.

The value of your Mobile App is measured by how much income it has created for you over time.  Let us say that you are a Law Firm in the field  of immigration law.  What is your average fee?  I can tell you the price ranges from $4,000 to as high as $12,000 or even more depending on the complexity of the case and the experience of the lawyers and the Law Firm.  So, let us use these figures for the value of having a business App for an Immigration Law Firm.

The Law Firm App has been developed.  The immigration lawyers have added some great details about immigration law and how to proceed with entry into Canada and its governmental costs.  The forms, other pertinent information and time frame expected.  The Law Firm is seen as a success and an expert in the field of immigration law.  There are pictures of the Law Firm, the lawyers, graphics, directions tabs, tap to call tabs, email us tab and an about us tab. You now market your App with all your multi media campaigns and search engine optimization.  The downloads start to flood in.  Anyone in an immigration situation is going to want to see what your have to offer for free and some will want to retain you for their immigration issues.

If you get 2,500 down loads and you push notify these downloads twice a week to get a call back response of 0.5%... yes, half a percent, then your could have represented 12.5 clients.  Let us say that each client is worth an average of $6,000.  The Law Firm's income on these clients is $75,000.  Now how much would the Law Firm pay to generate an income of $75,000?  10% could be the finders fee.
But how about owning such Internet real estate built for your Law Firm for $3,000 to $5,000.  Yes, the value is there for an Immigration Law Firm to build, own and prosper with a Mobile App.